The Culture of McMysticism and Its Discontents

Thanks to the Kabbalah Center, the study of Kabbalah has become very well-known throughout much of the Americana landscape. Kabbalah represents the esoteric part of Judaism that tries to understand and articulate the great chain of being (to quote Arthur Lovejoy).

Please don’t get me wrong. I think the Kabbalah Center’s marketing is brilliant; I also think Rabbi Berg and his sons have done a fine job distilling Kabbalah to a general audience—up to a point. On the other hand, the Kabbalah center is run like a business, and its leaders know how to schnorer money—large sums in fact—from its glassy eyed followers.

To the Kabbalah Center’s credit, they have done a masterful job in drawing some of the largest crowds in all of Los Angeles to their weekly services—certainly no small feat. Surprisingly, they stream their services for a live broadcast for people all over the world who are interested in participating in the weekly services. A good friend of mine, is one of many who participate at this electronic minyan.

That being said, one of disturbing things about the popularization of the Kabbalah in general (without casting stones at any one organization), is the tendency for many pseudo-scholars of Kabbalah to merchandize the Kabbalah for personal profit and fame. One Israeli Kabbalist, Rabbi Yosef Pinto charged the basketball star Lebron James a six-figure sum for his Kabbalistic advice. Give me a break. James may be a fantastic basketball player, but he is getting ripped off by one of many Kabbalistic shysters who have perpetuated this myth that they are privy to a secret esoteric wisdom that all the other poor demented fools of the world are not privy to.

As a congregational rabbi, I have seen these types of phonies come and go; they love to pontificate about the wonders of Kabbalah—or should I say, “McMysticism.” For those of you unfamiliar with my term, here is a short definition: You would never confuse the fast-food world of McDonalds with a real restaurant or bistro known for its fine dining.

The same can and ought to be said about the Kabbalah.

Most of the Kabbalah handbooks and guides written about the Kabbalah by people who do not even know how to read an original Kabbalistic text, much less know how to translate it properly into lucid English prose. Or take for example, Rabbi David Batzri: Here’s a tech-savvy exorcist who recently attempted the world’s first exorcism via Skype. [See my earlier piece on this telephonic Kabbalist) His father, R. Yitzchak Batzri and his host of other rabbis, decided to fly over Israel and say some prayers designed to prevent the spread of swine Flu from spreading in Israel.

On the other hand, there are some Kabbalists like Abraham Isaac Kook, whose words are so beautiful and lyrical; one can easily see that Jewish mysticism can be uplifting and personally transforming. The same may be said of the 20th century Jewish moralist, R. Eliyahu Dessler, who often makes use of Kabbalistic motifs that have practical significance. Martin Buber’s genius can be seen in how he simplifies the Hassidic message in a way that is both transpersonal and inspiring.

How can you tell a real Kabbalist from a pretender?

  • For one thing, a true Kabbalist will not perpetuate the myth that he is a Jewish guru and that you are nothing more than one of his mindless drones.
  • A real Kabbalist will help you get in touch with your own inner truth through the imagery of Jewish mysticism.
  • A real Kabbalist does not live for the photo-op, nor does he perpetuate infomercials about his methodology in the name of God and capitalism.
  • A real Kabbalist could care less about the celebrities he hangs out with.

In sum, Kabbalistic wisdom is a lot like Mother Goose’s nursery rhyme about “The Girl with the Curl.”

There was a little girl who had a little curl

Right in the middle of her forehead;

When she was good, she was very, very good,

And when she was bad she was horrid.

The same can be said about the Kabbalah: Continue Reading