Rabbi Michael Leo Samuel

The belief in the Evil Eye (in Hebrew, it is known as the Ayin Hara) has existed since time immemorial in cultures all around the world. Ancients believed that the world was suffused with invisible powers that could be utilized as a supernatural weapon against one’s foes. In magic, the squinting of the eye as well as its gaze, could magically affect the image “captured” by the eye and it is for this reason, the belief in the Evil Eye in all primal societies is linked to witchcraft or demonology. Before there was Madison Avenue, ancients developed a unique appreciation for the power of the image. They believed that if you could control the image, you could enslave your foe, or perhaps even entrance someone you wish to attract! (Strange as it may sound, many of our modern perceptions of the image have not changed that much!)

To understand the meaning of the Evil Eye, a brief word about magic is important. Freud in his “Totem and Taboo” wrote that the attitude that is fundamental to all magic is that the belief that thought is omnipotent. Such beliefs are found in many of the primal religions of humanity. He adds that even the cannibals believe that eating their enemies enables them to absorb their strengths and abilities.[1]

Jung, in contrast, took issue with Freud and believed that thought somehow mysteriously participates in an unseen order in the world. Jung’s concept of synchronicity, or “purposeful coincidence,” is based upon the assumption that there exists a psychical connection between a physical event and the psychic condition that appears in juxtaposition with it. Freud, of course, regarded Jung’s concept of synchronicity as an example of animistic thinking.

Yet, even Freud would admit that the power of belief in magic and superstition can affect the behavior of its believers. Maimonides himself was not overly critical of Jews utilizing amulets whenever someone was dangerously ill. As a physician, Maimonides understood the importance of placebo in helping people recover from illness—but he cautioned: amulets have no efficacy whatsoever.[2]

One would think that human civilization would have abandoned its infantile beliefs in the Evil Eye and amulets centuries ago. Yet, beneath the veneer of civility, there exist certain strata of our psyche that has not evolved much over the millennia. This part of the psyche continues to manifest itself in a variety of seemingly “civilized,” ways.

For example: Have you ever been in a New York or LA traffic jam? Have you ever observed how people behave when it’s the middle of rush hour, or when somebody cuts ahead of you? How do they react? It is usually accompanied with certain finger gestures and verbal incantations designed to wreck havoc upon the life of the other driver. Though we normally don’t think of this type of reaction as being particularly superstitious, it is. Verbal curses and hand movements galore are part of the tradition associated with the Evil Eye. If you have ever engaged in such discourteous behavior, you have participated in primal religion!

Given the nature of medieval life and the constant dangers people experienced from day to day, it was only natural folks would develop preventive and curative measures and gestures (e.g., hand signs), as well as spoken formulas to ward off the Evil Eye. Among Yiddish speaking Jews, for example, we often hear of the famous expression Kennahora ‑‑ an abbreviation for the Hebrew “let there be no Evil Eye.”], fumigations, the use of fire, salt, horn, metal, the wearing of amulets (often hand‑shaped e.g, the Hamsan), tattoo marks, jewels (e.g., commonly seen by ladies who wear the “Chai”], the application of blue color, the symbols of the number five, and so forth.

Despite the rational faith we have inherited from Maimonides and other Jewish rationalists, Jewish customs and laws have long been influenced by its neighboring folk religious traditions. Many of the Talmudic beliefs regarding the ubiquitous presence of demons and magical beings that are contained in the Talmud specifically derive from ancient Babylonian religion! By the way, Kabbalists-medieval and modern-treat these teachings quite seriously.

The Talmud, for an example, suggests that if one wishes to immunize himself against the Evil Eye, he should hold his right thumb in his left hand and take his left thumb and place it in his right hand, and say, “I, so‑and‑so, am a descendant of Joseph, over whom the Evil Eye has no power over.” If he is afraid of his own Evil Eye, he should look at the side of his left nostril.”[3] The custom of spitting three times when mentioning something good about a person was believed to chase away the Evil Eye. The practice actually goes back to ancient Greece, where the Greeks use to spit three times in the fold of their garments to avoid the Evil Eye. In ancient Rome, spitting on one’s children was believed to magically ward off the influence of the Evil Eye. Since the earliest stages of human history, spitting was believed to contain magical powers—capable of creating life itself (see my blog articles on spitting).

The Talmud provides numerous anecdotes about the power of the Evil Eye. In one passage, some rabbis of Late Antiquity claimed that for every 100 people who die, 99 people die because of the Evil Eye. Some sages had the power to reduce to human beings into heaps of bones just with the power of their gaze. This ancient teaching would explain where we get the famous English expression, “If looks could kill . . .” Isn’t amazing how modern society has unconsciously passed down many of these ancient folk beliefs? Ancient historians of Babylonian religion acknowledge a huge debt of gratitude to the rabbis of the Talmud, who—more than anyone else—preserved the superstitious beliefs and rituals of the ancient Babylonians.[4]

Back to the Present

I am certain the roots of superstition and magic were wedded to capitalism long ago. One can only imagine the ancient business of selling talismans (not to be confused with the tallis) and amulets. It was probably a profitable business—perhaps, even a family business!

Yesterday, I came across an amazing advertisement that suggests the ancient craft of selling amulets has not disappeared altogether from history.

Perhaps in honor of Black Friday and Cyber Monday, rabbis in Brooklyn made the following advertisement:

• Evil Eye Removal $50, Credit Cards Accepted Continue Reading